Everything in INDIGO · Guide
Indigo Is the Hardest Color to Buy. These 7 Get It Right.
Ask someone to picture indigo and most people land on navy. It sits in a narrow band between blue and violet, and manufacturers mostly avoid it because it photographs unpredictably and reads differently under warm and cool light.
That scarcity is the appeal. An indigo object behaves like a neutral across a room and reveals itself as a color up close, and finding one usually means somebody made a deliberate choice.
The edit
KBGV Select Coffee Maker · Technivorm Moccamaster
The Moccamaster in Midnight Blue is hand-built in the Netherlands and brews at the temperature coffee people argue about. The best object in this guide.
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Enameled Cast Iron Dutch Oven · Lodge
Lodge is the only cast iron brand making a genuine indigo enamel, and it costs about $90.
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50s Retro Electric Kettle · SMEG
SMEG's kettle in Navy Blue keeps the chrome and drops the retro pastel, which makes it far easier to live with.
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Kånken Backpack · Fjällräven
The Kånken in Navy is the version that works for adults without losing the shape's charm.
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Classic Sport Fountain Pen · Kaweco
A pocket fountain pen in navy resin, well under $30. The cheapest thing here and the one you'd use daily.
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Movie Retro Wall Clock · Jones Clocks
Midnight blue on a wall reads black from the sofa and blue up close. That trick is the whole argument for this color.
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Wide Mouth Water Bottle · Hydro Flask
Hydro Flask actually names this one Indigo, which almost nobody else does.
See price on Amazon →Indigo is our smallest collection and always will be, because so little gets made in it. That's the reason to look.
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Some links in this guide are affiliate links. If you buy through them we may earn a commission, at no extra cost to you. We only feature objects we'd put in our own homes.